Co-Founder & CEO of Magic Mind and Co-Founder of BRAMI.

Building, operating, and investing in food & beverage brands that nourish mind, body, and soul.

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William Hicks is the Co-Founder and CEO of Magic Mind, the world's first mental performance drink company. Magic Mind's daily 2oz shots deliver sustained energy and a sharper mind thanks to clinically-backed ingredients, nano-encapsulated for 5x better absorption than traditional pills and powders.

William and his co-founder James, alongside their team of "soulful killers", have successfully scaled Magic Mind from a viral Silicon Valley secret to over 30k monthly subscribers and the #1 selling wellness shot in the Natural Grocery channel. With aspirations of building the "Nike of mental performance" and a mission to elevate mental wealth globally, they are just getting started.

William graduated cum laude from Princeton and began his career in investment banking at Barclays before pivoting to his true passion: building teams and creating products that optimize how people think, work, and feel.