Co-Founder & CEO of Magic Mind and Co-Founder of BRAMI.

Building, operating, and investing in food & beverage brands that nourish mind, body, and soul.

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William Hicks is the Co-Founder and CEO of Magic Mind, the world's first mental performance drink company. Magic Mind's daily 2oz shots deliver sustained energy and a sharper mind thanks to clinically-backed ingredients, nano-encapsulated for 5x better absorption than traditional pills and powders.

William and his co-founder James, alongside their team of "soulful killers", have successfully scaled Magic Mind from a viral Silicon Valley secret to over 30k monthly subscribers and the #1 selling wellness shot in the Natural Grocery channel. With aspirations of building the "Nike of mental performance" and a mission to elevate mental wealth globally, they have crossed $100m in lifetime sales but are just getting started.

William graduated cum laude from Princeton and began his career in investment banking at Barclays before pivoting to his true passion: building teams and creating products that optimize how people think, work, and feel.